McDonald’s has turned its golden arches upside down to make an interesting statement.

McDonald’s decided to flip the sign at their Lynwood, CA location but kept the logos the same on social media. At the same time, personnel wore the “W”-like emblem on their shirts and hats, while restaurants served special packaging with the logo in 100 locations across the country.

“For the first time in our brand’s history, we flipped our iconic arches for International Women’s Day to honor the extraordinary accomplishments of women everywhere, especially in our restaurants.” Wendy Lewis, McDonald’s Chief Diversity Officer, stated.