Lana Del Rey’s Latest Album Promotion is Pure Genius – ‘It’s Personal’

Lana Del Rey is one of the biggest names in the music industry. Her unique voice won everyone’s hearts more than a decade ago, so no wonder why her fans were so excited about hearing news of her upcoming new album.

The singer announced her ninth record, Did you know that there’s a tunnel under Ocean Blvd?, earlier in December, and is set up to be released on March 10th. Along with the name and date, she also shared the leading single under the same name. You would think she won’t need any publicity to promote her work; however, she turned out to be a marketing genius.